Typeform vs Tally: Beautiful Forms Compared
Tally provides a form builder where the free plan includes unlimited forms and responses. Tally monetises through branding and custom domains rather than response caps. If you need a form builder that will not charge you per submission, Tally is the primary option to examine.
| Tool | Entry plan | Paid from | Notes | Verified |
|---|---|---|---|---|
| Tally | Free — Free | $24/mo (Pro) | Removes Tally branding, adds custom domains, team collaboration, partial submissions, custom CSS, email notifications and custom email domains | 2026-08-28 |
Pricing verified: 2026-08-28 — fromTally
Tally vs the alternative at a glance
Tally approaches form building by offering an unlimited free tier and charging for workspace-level upgrades rather than capping your submission counts. When evaluating options like Best Typeform Alternatives (Free First), understanding how limits and pricing structures work is essential for managing your software budget. Most traditional form builders restrict your monthly submissions severely, forcing you into higher tiers as soon as your project gains traction. Tally removes that restriction entirely on the free tier, making it a distinct option in the form builder space.
| Feature / Plan | Tally Free | Tally Pro | Tally Business |
|---|---|---|---|
| Price | Free | $24/mo | $74/mo |
| Forms and Responses | Unlimited (fair usage) | Unlimited (fair usage) | Unlimited (fair usage) |
| Branding | Tally branding included | Removed | Removed |
| Custom Domains | Not included | Included | Included |
| Conditional Logic | Included | Included | Included |
| Payments and Signatures | Included | Included | Included |
| File Uploads | Included | Included | Included |
| Integrations | Google Sheets, Notion, Airtable, Zapier, Make, webhooks | All Free integrations | All Free integrations |
| Team Collaboration | Not included | Included | Included |
| Partial Submissions | Not included | Included | Included |
| Custom CSS | Not included | Included | Included |
| Email Notifications & Custom Domains | Not included | Included | Included |
| Data Retention Control | Not included | Not included | Included |
| Email Verification | Not included | Not included | Included |
| Version History | Not included | Not included | 90-day version history |
Pricing compared
Tally structures its pricing around workspace features and branding removal rather than penalizing you for getting more traffic. The free tier gives you unlimited forms and responses subject to fair usage guidelines. When you need to strip away Tally branding or use custom domains, you step up to the Pro plan.
The Tally Pro tier
The Pro tier costs $24/mo and introduces the features required for professional client-facing or brand-aligned forms. Upgrading to Pro removes Tally branding and adds custom domains, team collaboration, partial submissions, custom CSS, email notifications, and custom email domains. For teams working together on multiple forms, this tier provides the necessary collaboration and styling controls.
The Tally Business tier
The Business tier costs $74/mo and builds on top of the Pro feature set. It adds data retention control, email verification, and a 90-day version history. This tier suits organizations that require stricter data governance and administrative controls over their form workflows.
Where Tally is stronger
Tally stands out because its free plan does not gate core interactive features behind a paywall. Many developers looking for the Best Form Builder for Lead Generation run into roadblocks where advanced logic or payment collection requires a mid-tier subscription. Tally includes these capabilities from the start, making it exceptionally powerful for bootstrapped projects and rapid prototyping.
Unlimited responses on the free tier
Unlimited responses on a free plan is close to unique among form builders, as most competitors cap users at 100 or fewer per month. This means you can launch high-traffic landing pages or public surveys without worrying about crossing a threshold that breaks your form or triggers an invoice. The only restriction on the free tier is that responses are subject to unspecified fair usage guidelines.
Advanced features without extra cost
Conditional logic and payments are free features rather than paid upgrades in Tally. You can build complex, branching user flows and collect funds without entering a credit card. Furthermore, pricing is flat per workspace rather than per response, ensuring that a viral form does not produce a surprise bill at the end of the month.
Integrations and data flow
The free plan integrations cover Google Sheets, Notion, Airtable, Zapier, Make, and webhooks. This lets you pipe submission data directly into your existing operational stack without needing a paid integration add-on. Whether you are syncing leads to Airtable or triggering automations via webhooks, the plumbing is available immediately.
Where the alternative is stronger
While Tally provides a generous free tier, upgrading is necessary if you want a fully white-labeled experience. Removing Tally branding requires the $24/mo Pro plan, which serves as the primary reason for teams to upgrade. If your brand guidelines strictly forbid third-party watermarks on customer-facing touchpoints, you will need to factor this monthly cost into your budget from day one.
Version history limits
Version history is limited to 90 days even on the $74/mo Business plan. For teams that need long-term auditing capabilities or infinite rollback options for form configurations, this window might feel restrictive compared to enterprise document and form platforms that retain revision logs indefinitely.
Fair usage boundaries
Free plan responses are subject to unspecified fair usage guidelines, which means extremely high-volume enterprise workloads might eventually push past what the free tier accommodates. Organizations operating at massive scale should monitor their traffic patterns against these fair usage parameters to determine when a paid workspace is appropriate.
Which one should you pick?
When selecting a form builder, your choice should depend on your volume expectations and branding requirements. For many users exploring options like Tally vs Google Forms: Is Free Enough?, the deciding factor is whether the free tier imposes restrictive limits on data collection. Tally eliminates response caps on its free plan, making it an easy recommendation for projects expecting variable or high traffic.
Final recommendation
Pick Tally if you want to build forms with conditional logic, file uploads, and payment collection without paying a monthly subscription fee. The free tier handles unlimited responses under fair usage, and the integrations with Notion, Airtable, and webhooks cover most developer workflows. Upgrade to the $24/mo Pro plan when you need custom domains, team collaboration, and the removal of Tally branding, or move to the $74/mo Business plan if you require data retention control, email verification, and 90-day version history.
Tally — pros
- Unlimited responses on a free plan is close to unique among form builders — most cap at 100 or fewer per month
- Conditional logic and payments are free features rather than paid upgrades
- Pricing is flat per workspace rather than per response, so a viral form does not produce a bill
Tally — cons
- Removing Tally branding requires the $24/mo Pro plan, which is the main reason to upgrade
- Free plan responses are subject to unspecified fair usage guidelines
- Version history is limited to 90 days even on the $74/mo Business plan
Frequently asked questions
Does Tally have a free plan?
Yes, Tally offers a free plan that includes unlimited forms and responses subject to fair usage. It also includes payments, signatures, file uploads, conditional logic, and integrations with Google Sheets, Notion, Airtable, Zapier, Make and webhooks at no cost.
How much does Tally Pro cost?
Tally Pro costs $24 per month. This plan removes Tally branding, adds custom domains, team collaboration, partial submissions, custom CSS, email notifications, and custom email domains to your account.
What features are on the Tally Business plan?
The Tally Business plan costs $74 per month. It includes all Pro features, plus data retention control, email verification, and a 90-day version history for your forms.
Can I accept payments on Tally's free plan?
Yes, conditional logic, file uploads, signatures, and payments are all included on the Tally free plan without requiring an upgrade to a paid tier.
Does Tally charge per response?
No, Tally pricing is flat per workspace rather than per response. This means that a viral form or a sudden spike in traffic will not produce an unexpected bill based on submission volume.